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Kangpanichkul
HCI graduate with profound experience in design leadrship.
Coming from a background in architecture has moulded her understanding of how the comprehension of humans, design and innovation can be intertwined to facilitate people. Her curiosity lies in investigating user-centred design within a real-world context through multidisciplinary approaches.
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Corporate Identity Design
Branding Design
UI/UX Design
Team (Solo)
Sutakorn Kangpanichkul
Tools
Sketching
Information Architecture
Wireframe
Wix
Photography
With a 30-year history in manufacturing print, New Press and Packaging is a leading company in the industry. As part of its efforts to stay ahead of the competition, New Press recently underwent a rebranding process aimed at enhancing its market presence. Unlike many of its competitors, who tend to compete on price, New Press decided to highlight the quality of its products and services as its key differentiator. I emphasised its commitment to quality through its key visual and website design.
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04 Final Design
